Trademark protection starts with trademark registration. If your trademark has been squatted by a third party in bad faith, you will need to file either an opposition petition against the squatting application or invalidation petition against the squatting registration.
When you have registered trademarks in China, you can either record trademarks with China Customs to prevent infringing goods from crossing China boarders, or bring up litigation or administrative raid action.
Domain name dispute is also necessary to regain your brand asset if a third party squats your .cn or .com.cn domains.
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