Register your mark as soon as you decide on the word or slogan! Unlike the United States which confers trademark rights upon the first party to use a trademark in commerce, China adopts a "first-to-file" system that grants trademark rights to the party that first applies to register the …
trademark registration
Small steps to prevent trademark disasters in China
It has not been uncommon for small and medium companies, be it a start-up or an established institute, to meet trademark hurdles even disasters in China. Those affected companies either cannot carry on with their business under a particular trademark or have to pay millions to get back their …
